sponsorship management
PR amplifies a sponsorship’s reach, connects it with key audiences on an emotional level, and builds credibility, making the sponsorship far more than a logo on a banner.
Through strategic storytelling, media engagement, and consistent messaging, brands can turn sponsorships into powerful tools for long-term growth and reputation building.
Over the years I have worked with many companies leveraging their sponsorship agreements through PR, such as the IBIS and Orangina’s sponsorship of Brighton’s Big Screen, BUPA’s Great North Run, Schroders London Boat Show, Skandia Cowes Week, and other high profile brands such as BAA, British Airways, Kelloggs and Sebamed.
